Since Former President Trump left the White House, CNN viewership has taken a total nosedive. Overwhelmingly Americans are tuning out, and CNN has no idea how to recover.
Viewers immediately fled the liberal network once Joe Biden took office. Average viewership on November 4th was 2.5 million. However, after inauguration day, the ratings tanked and Americans tuned out.
After an initial spike on election day, CNN primetime viewership dramatically decreased by 36 percent. Even amongst their key demographic of adults ages 25-35 CNN is performing horribly.
CNN averaged 1.7 million viewers from Nov. 4 through Jan. 20, but it dropped to 1.1 million since Biden took office for a 34% fall. During the same period, CNN shed 44% of its total day viewers among the key demo, dropping from an average of 483,000 to only 272,000.
Longtime broadcaster Ted Koppel famously mocked CNN’s Brian Stelter to his face back in 2018, telling the network’s media pundit that “CNN’s ratings would be in the toilet without Donald Trump.”
CNN averaged 3.1 million primetime viewers from Dec. 28 through Jan 20, but it plummeted to 1.6 million from Inauguration Day to the present for a drop of 49%. When it comes to the key demo, CNN lost a staggering 58% of its viewers during the same time frames.
CNN also lost nearly half its viewers among the total day audience, too.
CNN averaged 2.2 million total day viewers from Dec. 28-Jan. 20, owed in part to viewers flocking to cable news for coverage of the Jan. 6 Capitol riot and its aftermath. However, the network has since averaged only 1.1 million viewers for a significant 48% decline.
In addition to the declining viewership, CNN has been embarrassed by its handling of multiple scandals surrounding New York Gov. Andrew Cuomo, a Democrat.
The network notoriously allowed his younger brother, Chris Cuomo, to conduct a series of playful interviews in 2020 while largely avoiding lingering questions about the nursing home crisis in New York. CNN was then mocked for imposing a ban on the “Cuomo Prime Time” host intervening his big brother once the governor became engulfed with sexual harassment allegations.