Ben & Jerry’s, a woke ice cream maker, attacked Americans online who were celebrating the country’s 247th birthday, informing them that their country “actually exists on stolen Indigenous territory” and that they should return it.
Patriots and other detractors rejected the Vermont-based company’s suggested course of action and came up with their own: subject the sweet treats makers to the “Bud Light” treatment.
More bitterness from the sweets business
“It’s about time we acknowledge that the US is built on stolen Indigenous territory and make a commitment to return it,” Ben & Jerry’s stated in a social media statement on July 4.
According to the associated action plan posted on the business’ website, celebrating American independence from Great Britain with “a good parade, some delectable barbecue, and an exciting fireworks show” was troublesome overall.
Ben & Jerry’s recommended that the United States give Mount Rushmore over to the Lakota Sioux rather than praising the country for giving so much to the business’s co-founders Ben Cohen along with Jerry Greenfield and its present C-suite.
Presidents George Washington, Abraham Lincoln, Thomas Jefferson, and Theodore Roosevelt are depicted on Mount Rushmore, but the company relegated them to the status of “colonizers, four white men—two of those who enslaved individuals while all of whom had been hostile to Indigenous individuals in addition to values. The faces depicted on Mount Rushmore represent the faces of men that vigorously attempted to wipe out Indigenous cultures, as well as, ways of life as a whole to deny Indigenous individuals their basic freedoms.”
Ben & Jerry’s claims that ceding large portions of American land today will aid in the eradication of “white supremacy as well as patterns of oppression.”
This bitter letter from the confectionary firm is far from the first that has been published in recent days and years.
The organization recently lamented the Supreme Court’s decision on Dobbs, which reestablished state rights and gave citizens the power to decide whether or not to allow the legal slaughter of unborn children in their regions, and urged activists to fight abortion restrictions, even those put in place at 24 weeks.
The firm has also adopted strident anti-Israel sentiments, barring the sale of their sweet sludge in territories that belong to the Jewish state. A New York Times exposé discovered that the company employed child migrant labor for processing milk, frequently in violation of labor rules.